January 31, 2023

An Inside Look at the Making of a Music Video: What Really Goes On?


When it comes to the music industry, there’s a lot of mystery surrounding the making of a music video. While many people assume that it’s just a few hours of fun and games, there’s actually a lot of hard work and planning that goes into making a successful music video.

To get an inside look at what really goes on behind the scenes of a music video shoot, we spoke to music video director, Michael Durban. Durban has worked with a variety of artists, including Ariana Grande, Maroon 5, and Justin Bieber, and has created some of the most iconic music videos of the last decade.

When asked what the biggest challenge is when making a music video, Durban said it’s often the tight timeline. “Most music videos are shot in one or two days, so there’s a lot of pressure to get it right the first time,” he said. “We have to make sure that everyone is on the same page and that all the shots are planned out ahead of time.”

Durban also noted that budget constraints can be an issue. “Sometimes the artist’s label will give us a certain amount of money to work with, and we have to make it work,” he said. “It’s a challenge to create something great with limited resources, but it’s also what makes the job exciting.”

In terms of the creative process, Durban said that the artist is usually heavily involved. “The artist is usually the one who has the vision for the video,” he said. “We work together to figure out the best way to bring that vision to life.”

When asked what makes a great music video, Durban said that it’s all about creating a connection between the artist and the audience. “A great music video should evoke emotion and make the viewer feel something,” he said. “It should also be visually appealing and capture the spirit of the song.”

Overall, it’s clear that making a music video is no easy feat. It requires a lot of hard work, planning, and creativity. But at the end of the day, it’s all worth it when you see the final product and know that you’ve created something truly special.
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Source : Y2be Blog

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